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How much can a marketer achieve before having a product to market?

To me, it sounded inefficient, even futile. Looking back, the list of critical activities that were unnecessarily postponed makes me cringe.

Like creating and promoting content for future customers, capturing leads in a mailing list, keeping leads warm with a newsletter, building an online following, forming distribution partnerships, building relationships with influencers, speaking at events, setting up an evangelist program, and testing communications on different segments.